Leo Lian

Leo Lian is the Founder and Managing Director of Lion Media Group (LMG), Australia’s leading Chinese-language digital media and advertising company. With over a decade of experience connecting brands with Chinese-Australian audiences, Leo has built a cross-platform media network that reaches over 1 million followers through WeChat, RedBook, Weibo, and other community channels.

He holds an MBA from Tsinghua University, which shapes his cross-cultural and strategic leadership in media. Under his direction, LMG has delivered high-impact campaigns for major brands, government departments, and cultural institutions, supporting both local audience engagement and cross-border marketing initiatives between Australia and China.